Penelope Bourbon Increases Distribution in Australia
ROSELLE, N.J., November 15, 2021 – Award-winning bourbon whiskey brand Penelope Bourbon (Penelope) announced a wider release today of Penelope to the Australian market via its distribution partner, Orrsum Spirits.
Orrsum Spirits introduced Penelope’s namesake Penelope Bourbon, along with its popular Barrel Strength expression, to the Australian market via soft launch in early August. Initial bottles sold out in less than two hours, prompting an increase in inventory for full launch this month.
“We’re excited to be the first to introduce the multi-award-winning Penelope Bourbon to Australia,” said John Weifert, Director, Orrsum Spirits. “Orrsum and Penelope are both founded by close friends and family, so our companies share a lot of the same core values. This is a brand Australians will relate to and fall in love with, just like we have.”
For more information about Penelope, please visit www.penelopebourbon.com.
ABOUT PENELOPE BOURBON
Founded in 2018, Penelope Bourbon (Penelope) is one of the country’s fastest-growing bourbon whiskey brands. Named after the founder’s daughter, Penelope boasts a series of four grain straight bourbon whiskey expressions that are all uniquely blended from three different mash bills. Remarkably smooth and flavourful, Penelope is perfect whether sipping neat or mixing in a cocktail.
Penelope’s two cornerstone expressions, Penelope Bourbon and Penelope Bourbon Barrel Strength, have been awarded fourteen combined accolades including a Double Gold at the 2020 San Francisco World Spirits Competition and a 2020 Platinum SIP Award. Penelope also offers a limited release series that promises to introduce new innovations to the bourbon aisle through the exploration of unique blends and cask finishes. For more information about Penelope, please visit www.penelopebourbon.com, and follow @penelopebourbon (Instagram/Facebook).