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Orrsum Spirits and TipJar raising funds to support hospo workers

The Australian Hospitality Relief Fund (AHRF) is close to halfway to to achieving its goal of fundraising $150k which will go directly to social enterprise programs that upskill, train and mentor newcomers to the hospitality industry. Orrsum Spirits have now come on board to drive awareness about this vital program and to support its fundraising efforts. A portion of proceeds from Orrsum’s special release Single Barrel Bourbon from Barrell Craft Spirits will go towards generating at least $10K in donations as well as building awareness about the AHRF’s Tip Jar initiative. The bottles retail for $199 each. Orrums Spirits’ John M Weifert says, “We are honoured to assist the team behind TipJar who so passionately support the community and the industry that supports us....

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Penelope Bourbon Increases Distribution in Australia

Penelope Bourbon Increases Distribution in Australia  ROSELLE, N.J., November 15, 2021 – Award-winning bourbon whiskey brand Penelope Bourbon (Penelope) announced a wider release today of Penelope to the Australian market via its distribution partner, Orrsum Spirits.  Orrsum Spirits introduced Penelope’s namesake Penelope Bourbon, along with its popular Barrel Strength expression, to the Australian market via soft launch in early August. Initial bottles sold out in less than two hours, prompting an increase in inventory for full launch this month.  “We’re excited to be the first to introduce the multi-award-winning Penelope Bourbon to Australia,” said John Weifert, Director, Orrsum Spirits. “Orrsum and Penelope are both founded by close friends and family, so our companies share a lot of the same core values. This is...

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